The data behind every decision

Estimated visit counts at over one million points of interest across the US, providing a reliable measure of real consumer activity at any location. Validate potential sites, benchmark competitors, and track whether visit trends support the opportunity you see in a market.

Visualize the true trade area of a location with visit-based polygons and paths-to-purchase. Understand how far people travel to visit, where your customers are coming from, and where unmet demand exists in the market.

Multi-dimensional customer segments that combine social behavior, real-world visitation patterns, and other behavioral signals to create rich, actionable personas. Powering our Customer Insights Platform, these segments help you understand not just who your customers are—but how they live, move, and spend.

Get traffic counts for time of day and day of week traffic volume data separated by direction of traffic. Evaluate whether a location sees enough traffic to meet your threshold for a viable site, and determine which side of the road gives you the best positioning to capture it.

Understand how the dynamics of how people move through a market with population density by time of day and day of week. Identify which trade areas have the right population density during the hours that matter most to your business.

Aggregated credit and debit card transaction data that reveals how consumers spend across categories and locations. Understand real purchasing behavior, identify high-value trade areas, and benchmark spending against competitors.

Traditional demographic insights including age, income, household characteristics, ethnicity, and education. Evaluate whether a trade area aligns with your core customer profile and foundational market requirements.

Social-based consumer profiles that reveal the online and offline behavior of your customers, from the brands they shop from to the people they follow and the places they frequent. Get a deeper understanding of who your top customers are and find more of them in new markets.

Store-level annual sales data for QSR and FSR brands across the US, giving you a ground-level view of how restaurants perform. Benchmark competitors, identify underperforming markets, and spot where real opportunity exists.

Healthcare insights including the prevalence of diagnoses, procedures, and medical conditions across a population. Understand the health profile of a market to inform healthcare, wellness, and related retail decisions.

Category-level retail sales data that quantifies total sales volume across different retail segments in a market. Evaluate category performance, identify gaps, and uncover areas of unmet demand.

Household-level spending estimates showing how much consumers in an area spend on average across key categories. Identify markets with the highest demand for your offering.