Use case
Who and where are my customers?
See what consumers are saying and feeling in any trade area. Determine if they are likely to make purchases at your locations.
Customer Segmentation Get to know your customers
- Answer: "Who and where are my customers?"
- Find the right trade areas
- Enhance your site selection
- Optimize marketing efforts
- Validate sales projections
- Evaluate underperforming sites
Use case
Find the right trade areas
Focus on markets with the highest concentration of customers that matter to your business.
Use case
Enhance your site selection
Go beyond traditional consumer data types (demographics, psychographics) with behavioral insights that can strengthen your location decisions.
Use case
Optimize marketing efforts
Use customer behavioral insights to build targeted marketing campaigns and increase foot traffic at your locations.
Use case
Evaluate underperforming sites
Understand if underperforming sites are positioned in the right markets, with the right customer mix.
Get in on the conversation
Harness billions of social media conversations to understand consumer behaviors
Quickly adapt to consumer trends
Stay ahead of changing consumer needs and expectations
Visualize customer travel patterns
See how customers travel in your trade area with mobile location data
One of the stores we looked at had a lot of students in the late-night leisure segment, which prompted us to think about adjusting our hours. The data resulted in 10%+ sales increase since changing store hours.