The Olympus Data Exchange

Supercharge your Data

The Olympus Data Exchange grants you direct access to the world’s most trusted data sets. Designed to supplement your models for greater predictability, the Olympus Data Exchange is only a couple clicks away.

Traffic Volume

What is INRIX?

INRIX gathers population movement data from over 300 million mobile devices, vehicle GPSs, and Department of Transportation sites to deliver the only time-of-day and day-of-week traffic volume data separated by direction. With this data, you’ll never need to count cars again.

INRIX Details

  • Traffic volume by day of week
  • Traffic volume by time of day
  • Traffic volume by day parts
  • Average daily volume by direction
  • 1.7 million miles of road segments

What can you solve?

With this data, you can discover which side of a road caters to your business concept. You can also see whether a certain road segment has the right amount of traffic on each day of the week that is key to your business.

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Mobile Location Data

What is Mobile Location Data?

Near’s Mobile Location Data tracks over 100 million active mobile devices in the U.S. It allows you to visualize your customers' location two hours before and two hours after they enter a geofenced area. This excludes customers' homes and workplaces, so that you can see their true path to purchase and begin to understand your location’s true trade area. To query a location, simply click “redeem location” and receive a fresh batch of data from the last 365 days.

Near Mobile Location Data Details

  • Over 1 million devices active monthly
  • 365 days' worth of mobile data
  • Time-of-day and day-of-week breakdowns
  • Visualization of sales cannibalization

What can you solve?

By visualizing multiple geofenced locations, you can start to determine sales impact by percentage and delineate your true trade area. Answer questions about possible scenarios, such as whether a new store will affect sales at an existing store or whether a competitor will affect sales at a prospective site.

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Population Movement

What is population movement?

With data from nearly 400 million mobile devices in the U.S., Near gives you the highest-quality population movement data to help you analyze spatial trends in your trade area.

Near Population Movement Details

  • Data from 400 million mobile devices
  • Population movement by hour of day
  • Population shifts by trade area
  • Data pre-built by block group for heat maps

What can you solve?

Near data allows you to find trade areas with the greatest population during specific hours. Answer questions like “Are people leaving this area during the lunch rush?” and “Will this area support a late-night business?”

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Geosocial Segmentation

What is Geosocial Data? is a location-data company that creates social-based consumer segmentation profiles using billions of geotagged conversations from Twitter, Facebook, Instagram, Meetup and other social platforms. SiteZeus users can leverage 70 unique segments to study organic consumer behavior.

Geosocial Segmentation Details

  • Track 8 billion conversations on major social networks
  • Collects data on 30 million users
  • Categorizes users into 70 social segments

What can you solve? data tells you a lot about your customer and enhances the accuracy of models in SiteZeus. Quickly identify potential customers, find existing ones, and understand how they behave around your locations.

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Restaurant Sales

What is restaurant data?

For over 30 years, Restaurant Trends has been tracking quick-service and full-service restaurants to provide store-level annual sales data and characteristics.

Restaurant Trends details

  • Site-specific restaurant sales data
  • More than 210 chains
  • Over 190,000 locations
  • Store-level surveys

What can you solve?

This data allows you to identify poorly performing trade areas and see how your locations measure up to others. You can also understand how trends and customer tastes are changing in specific locations.

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Household Demographics

What is Demographic Data?

Claritas uses census data to provide the highest-quality demographic data available.

Claritas details

  • Over 750 variables
  • Five-year growth
  • Pre-categorized data

What can you solve?

Understand a trade area’s key demographic profiles and build demographic comparisons of locations.

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Points of Interest Database

What are points of interest?

CAP Locations’ data aids in market analysis and site selection. It is current, accurate, and GIS system-ready to help you make strategic location-based decisions.

CAP Locations details

  • Updated every six months
  • Contains 1.7 million records
  • Categorized by vertical and brand

What can you solve?

With CAP Locations’ data, you can better understand a new market and map your competition in the area.

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Dynamic Points of Interest

What are Dynamic Points of Interest?

Data refreshed in real time allows you to generate custom points of interest and layer generic ones.

Google details

  • Unlimited searches
  • Largest point-of-interest database
  • National, local, and address-specific search capabilities

What can you solve?

With this feature, you get access to the most comprehensive points-of-interest database. Search for locations across the United States or focus on those near your locations.

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National Grocery Expansion

What is National Grocery Expansion?

Planned Grocery’s data set tracks the development cycle of new locations nationwide, providing insight into competitors’ expansion plans, store sizes and characteristics, opening dates, and building status. Include this data in your predictive model to understand how competitor growth can impact your site performance.

Estimated Fuel Pricing

What is OPIS data?

Oil Price Information Service (OPIS) is the most widely accepted pricing index for wholesale gas and diesel. By offering competitive fuel prices, convenience stores can increase their in-store foot traffic and substantially expand their profit margins.

OPIS details

  • 3.5 million gasoline and diesel prices
  • Fuel costs on over 140,000 outlets in North America
  • Historical rack pricing (January 2007 – present)
  • Competitor data for more than 36,000 locations

What can OPIS data do for your brand?

By including OPIS data in your predictive models, you can:

  • Calculate sales potential with greater accuracy
  • Review competitors' gasoline and diesel prices
  • Track local competitors' fuel volumes and sales
  • Access profit-margin data for retail fuel stations and brands
  • Increase your station’s market share and brand power
  • Identify markets aligned with your pricing strategy
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