The Olympus Data Exchange

Supercharge your Data

The Olympus Data Exchange grants you direct access to the world’s most trusted data sets. Designed to supplement your models for greater predictability, the Olympus Data Exchange is only a couple clicks away.

Traffic Volume

What is INRIX?

INRIX gathers population movement data from over 300 million mobile devices, vehicle GPS, and Department of Transportation sites to deliver the only time-of-day and day-of-week traffic volume separated by direction. With this data, you’ll never need to count cars again.

INRIX Details

  • Traffic volume by day of week
  • Traffic volume by time of day
  • Traffic volume by day parts
  • Average daily volume by direction
  • 1.7m miles of road segments

What can you solve?

With this data stagger, you can discover which side of a road caters to your type of business. You can also discover if a certain road segment has the amount of traffic on each day of week that your business needs to succeed.

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Mobile Location Data

What is Mobile Location Data?

UberMedia’s Mobile Location Data tracks over 100 million active mobile devices in the US. Users can visualize their customers 2 hours before and 2 hours after entering a geofence. This excludes customers place of rest and work, so that you can see their true path to purchase and begin to understand your location’s True Trade Area. To query a location simply click “redeem location” and receive a fresh 365 day pull.

UberMedia Mobile Location Data Details

  • Over 1 million monthly active devices
  • 365 days of mobile data
  • Time of day and day of week breakdown
  • Sales Impact / Cannibalization visualization

What can you solve?

By visualizing multiple geofenced locations you can start to determine sales impact by percentage as well as delineate your True Trade Area. Understand if a new store will affect the sales of an existing store? Or see if a competitor will affect your sales? You can answer many “what if” scenarios.

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Population Movement

What is population movement?

With data from nearly 400 million mobile devices in the US, UberMedia provides you with the highest level of data about population movement in your trade area. Get access to suggestions about spatial trends based on the highest quality mobile data.

UberMedia Population Movement Details

  • 400 million mobile devices
  • Population movement by hour of day
  • Population shifts by trade area
  • Pre-built by block group for heat maps

What can you solve?

UberMedia data gives you the ability to find trade areas with the greatest population during specific hours of the day. Answer questions like “Are people leaving this area during the lunch rush?” and “Will this area support a late-night business?”

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Geosocial Segmentation

What is Geosocial Data?

Welcome to the conversation! is a location data company that creates social-based consumer segmentation profiles using billions of geotagged conversations occurring on Twitter, Facebook, Instagram, Meetup and other social platforms. SiteZeus users can leverage 70 unique segments to study organic consumer behavior.

Geosocial Segmentation Details

  • Tracking 8 billion conversations
  • 30 million users
  • 70 social segments
  • Major social networks

What can you solve? data tells you a lot about your customer, and inside of SiteZeus it enhances model accuracy. Quickly identify potential customers, find existing customers, and understand how they behave around your locations.

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Restaurant Performance

What is restaurant benchmarking and analysis?

Black Box Intelligence™ identifies sales, traffic and other operational data from restaurants to present best-in-class performance rankings. View this data on a heat map to discover where peers are performing best.

Black Box Intelligence details

  • Includes 200+ clients over 6 segments
  • 50,000+ locations
  • 4 key metrics tracked
  • Organized by 700+ 3-digit zip codes

What can you solve?

Find the trade areas where brands similar to yours perform well and prioritize which markets to enter next.

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Restaurant Sales

What is restaurant data?

For over 30 years, Restaurant Trends has been tracking quick-service and full-service restaurants to provide store-level annual sales and characteristics.

Restaurant Trends details

  • Site-specific restaurant sales data
  • 210+ chains
  • Over 190,000 locations
  • Store-level surveys

What can you solve?

This data allows you to identify poorly performing trade areas and see how your locations measure up to others. You can also understand how trends and customer tastes are changing in specific locations.

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Household Demographics

What is Demographic Data?

Claritas uses census data to provide the highest quality demographic data possible.

Claritas details

  • Over 750 variables
  • 5-year growth
  • Pre-categorized

What can you solve?

Understand a trade area’s key demographic profiles and build demographic comparisons between locations.

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Points of Interest Database

What are points of interest?

CAP Locations’ data aids in market analysis and site selection. It is current, accurate, GIS and system-ready to help you make strategic location-based decisions.

CAP Locations details

  • Updated semiannually
  • 1.7 million records
  • Categorized by vertical and brand

What can you solve?

With CAP Locations’ data, you can get a better understanding of a new market and even map out all of your competition in the area.

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Dynamic Points of Interest

What are Dynamic Points of Interest?

Data refreshed in real-time which allows you to generate custom POIs and layer generic POIs.

Google details

  • Unlimited searches
  • Largest database
  • National, local, and specific search capabilities

What can you solve?

With this feature, you get access to the most up-to-date points of interest database. Search for locations across the US or even those only near your specific locations.

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National Grocery Expansion

What is National Grocery Expansion?

Planned Grocery’s dataset tracks the development cycle of new locations nationwide, providing insight into competitors’ expansion plans, store sizes and characteristics, opening dates, and building status. Include this data in your predictive model to understand how competitor growth can impact your site performance.

Estimated Fuel pricing

What is OPIS data?

Oil Price Information Service (OPIS) is the most widely accepted pricing index for wholesale gas and diesel. By offering competitive fuel prices, convenience stores can increase in-store foot traffic and expand profit margins substantially.

OPIS details

  • 3.5 million gasoline and diesel prices
  • Fuel costs on over 140,000 outlets in North America
  • Historical rack pricing (January 2007 – present)
  • Competitor data at 36k+ locations

What can OPIS data do for your brand?

By including OPIS data in your predictive models, your brand will:

  • Calculate sales potential with greater accuracy
  • Review competing retailer’s gasoline and diesel prices
  • Track local competing retailer’s fuel volumes and sales
  • Access profit margin data for retail fuel stations and brands
  • Increase your station’s market share and brand power
  • Identify markets aligned with your pricing strategy
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